109 bd Beaumarchais
Erotokritos Antoniadis founded his eponymous brand in 1996 after studying fashion and textile design in the US and Paris. Since the beginning, the brand is all about effortless urban chic. Erotokritos tells us more about his brand.
Who are you?
How did you start in fashion?
I always loved fashion but i chose to study art first in order to have a strong visual base, after four years of art school in the US i felt ready to study fashion in Paris.
How would you define your style?
Coherent, Fresh and a bit Nostalgic.
What inspires you?
The constant change in the world but also the reassurance of the past.
A few words about this collection...
It started out as playful grunge and at the end i thought it looked more like a very chic grunge.
What are you most proud of?
Making a collection twice a year is a lot of work, i am proud i made another collection.
Where do you manufacture your products?
I manufacture in my home country Cyprus in small urban ateliers, i work with the same people for almost fifteen years.
If your brand was a music, a movie, a cocktail...
It would probably be a film, "Le Mepris" of Godard or "La Note" of Antonioni.
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